Thursday, September 22, 2011

Effective Marketing Strategy

        Advertising and marketing and promotions come in different forms. Companies can place ads on television, radio, magazines, newspapers and books and other printed materials. One of these popular marketing strategies is giving or handing out leaflets brochures and flyers. Most small and medium business enterprise practice this traditional and simple way of disseminating information about their company, products and services. This may be uncomplicated but it is an effective way of marketing and promoting awareness among customers and potential clients. Companies can just hire people to distribute leaflets, brochures and other printed promotional materials and strategically place them in locations where there is human traffic such as streets, sidewalks, parks, plazas, or outside the malls or office buildings, or even in public transportation.

      This kind of simple advertising makes printing companies thrive and survive. Companies needing printing services only need to call them and submit their details or graphics and in just a few days, promotional materials are ready to be circulated and spread to the public. This type of marketing strategy is also affordable and cost effective, since printing is cheaper than paying for rent of air time in television and radio networks. Leaflets, flyers and brochures can also be printed in small sizes, thus giving way for bulk printing. As a result, circulation is widespread and target clientele is directly reached.